Digital360 Festival | Humanizing Digital Transformation

About Digital360 Festival

Digital360 Festival is Campaign China’s flagship conference, workshop, and awards programme, dedicated to the digital marketing industry. For the last 8 years, Digital360 Festival has united professionals in media, marketing, and advertising for a day of learning, inspiration, and networking to address the most crucial topics affecting the digital marketing landscape in China.

The festival provides a unique platform for marketing decision-makers and leading technology experts from the most influential brands to identify, evaluate, and develop effective strategies to meet future challenges.

2021 Theme

Humanizing Digital Transformation in 2021 — Technology is driving rapid innovation across every aspect of our lives. While this brings efficiency, we must not neglect humanity. Digital360 2021 puts the consumer at the heart of digital transformation.

Program Highlights

Explore the most pressing trends shaping digital marketing, media, and advertising in China today.

Macro Market Insights

Learn from leading economic and business experts on the forces shaping China’s digital economy.

Future-Proofing Businesses

Case studies on proven digital transformation strategies from top global and local brands.

Brand Affinity & Purpose

How sustainability and purpose are building deeper connections with Gen Z and Millennials.

Rise of Local Brands

How home-grown Chinese brands are winning consumer loyalty through innovation and culture.

Consumer Behavior Shifts

What trends are here to stay, and which are temporary reactions to the new normal?

Lower-Tier City Opportunities

Unlock growth potential in China’s emerging digital ecosystems beyond Tier 1 cities.

DigitalWorks: Interactive Workshop

DigitalWorks is an interactive workshop for China’s rising stars in the digital marketing industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.

Social media platforms have become the channels of choice, with brands engaging customers at scale. Social e-commerce is booming — platforms like Xiaohongshu (RED) and Pinduoduo are redefining how brands connect and convert.

Hands-on training in social commerce
Expert-led sessions on content strategy
Networking with industry innovators
Focus on Xiaohongshu, Pinduoduo, WeChat, and Douyin

Festival Offerings

Discover the core experiences and services that define Digital360 Festival.

Main Conference

Two-day virtual event with expert keynotes, panel discussions, and live Q&A on digital transformation.

DigitalWorks Workshop

Interactive training for digital marketing professionals focusing on social commerce and content strategy.

Digital Media Awards 2021

Celebrating innovators and excellence in digital marketing, advertising, and media across China.

Virtual Networking Lounge

Connect with peers, speakers, and sponsors in dedicated breakout rooms and chat zones.

Keynote Sessions

Insights from top CMOs, tech leaders, and economists on the future of digital in China.

Panel Discussions

Deep dives into consumer behavior, local branding, and digital innovation with industry leaders.

Bilingual Experience

Full simultaneous interpretation in English and Chinese for all sessions and workshops.

On-Demand Access

All sessions available for replay after the event for registered attendees.

Why Attend?

Years of Industry Leadership

Trusted platform for digital marketing professionals across Asia-Pacific.

100+

Expert Speakers

CMOs, founders, and tech innovators from leading global and Chinese brands.

5000+

Global Attendees

Marketing and media professionals from over 30 countries.

Frequently Asked Questions

Is the event free to attend?

Yes, the Digital360 Festival 2021 virtual conference is free to register and attend.

Is there a cost for the DigitalWorks workshop?

Pricing details for DigitalWorks are available on the official registration page.

Will sessions be available after the event?

Yes, registered attendees will have on-demand access to all sessions.

Is the event bilingual?

Yes, simultaneous interpretation in English and Chinese is provided for all sessions.

Who should attend Digital360 Festival?

Marketing, media, and advertising professionals, brand strategists, digital leaders, and tech innovators.

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