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Capturing the Hearts of the Tourist Shoppers from China

Your ultimate gateway to understanding and reaching Chinese consumers worldwide. Discover trending products, market insights, and global shopping behaviors shaping the future of cross-border commerce.

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Popular Categories

Arts & Crafts
Auto Parts
Baby & Child
Beauty Care
Clothing & Accessories
DIY Tools
Education
Electronics
Food & Beverage

About Guowaimai

Guowaimai.com is the leading platform dedicated to connecting global brands with Chinese tourist shoppers. We provide deep insights into consumer behavior, trending products, and regional preferences across key markets including the USA, UK, Nordic countries, and Europe.

Our data-driven reports and curated product listings help businesses understand what drives Chinese consumers when shopping abroad — from beauty and wellness to infant nutrition and luxury goods.

Founded in 2004 by Tilgaard Hong Kong Limited, Guowaimai has become a trusted resource for marketers, retailers, and manufacturers aiming to capture the growing influence of Chinese outbound shoppers.

Guowaimai Brand Identity

Featured Product Reports

Explore our most popular reports highlighting top products loved by Chinese shoppers around the world. From Nordic supplements to wedding brands, we deliver actionable market intelligence.

Published: June 11, 2024

Chinese Consumer Trends 2025

Comprehensive analysis of purchasing behaviors, preferred categories, and regional differences among global shoppers from China.

Arts & Crafts Electronics Beauty Care
$99.00 View Report
Published: November 18, 2024

Top 20 Nordic Cosmetic Products

Discover the most sought-after skincare and beauty brands from Scandinavia favored by Chinese consumers for their clean, natural formulations.

Beauty Care Health & Wellness
Free Download
Published: October 18, 2024

Top 20 Nordic Wedding Brands

A curated list of premium Nordic fashion, jewelry, and décor brands chosen by Chinese couples for destination weddings and luxury gifting.

Jewelry & Watches Clothing Home Decor
Free Download
Published: September 18, 2024

Top 20 Nordic Supplements for 50+

Insight into the health and wellness trends among mature Chinese shoppers, focusing on joint, heart, and cognitive support supplements.

Health & Wellness Education
Free Download
Published: August 18, 2024

Top 20 Nordic Infant Nutrition Products

Trusted organic formulas, baby food, and feeding accessories from Nordic countries that Chinese parents seek during overseas travel.

Baby & Child Food & Beverage Health
Free Download
Category: DIY Tools

Global DIY Trends Among Chinese Shoppers

Analysis of rising interest in home improvement and craft tools among younger Chinese consumers, especially in the US and UK.

DIY Tools Hobbies
$79.00 View Report
Category: Electronics

Electronics Purchased by Chinese Tourists

Breakdown of smartphones, wearables, and audio devices most frequently bought by Chinese travelers in Europe and North America.

Electronics Travel
$89.00 View Report
Category: Pet Supplies

Pet Care Products in Demand

Growing trend of Chinese pet owners purchasing premium food, grooming tools, and accessories while traveling abroad.

Pet Supplies Health & Wellness
$69.00 View Report

Why Choose Guowaimai?

📊

Data-Driven Insights

Access real-time reports and analytics on Chinese consumer behavior across 20+ product categories and multiple countries.

🌍

Global Coverage

From the USA to Nordic nations, we track shopping trends in key destinations visited by Chinese tourists and expatriates.

🚀

Business Growth Tools

Leverage our advertising, listing, and promotional services to reach high-intent Chinese shoppers through trusted channels.

20+
Product Categories
15
Countries Covered
8
Years of Research
100K+
Monthly Visitors

Frequently Asked Questions

What is Guowaimai.com?

Guowaimai.com is a market intelligence platform focused on Chinese consumers who shop globally. We provide reports, product listings, and advertising solutions for brands targeting this demographic.

Are the reports free?

Some reports are free (e.g., Top 20 Nordic product lists), while comprehensive market analyses are premium and priced accordingly.

How can I advertise on Guowaimai?

Visit the Advertising section on guowaimai.com to explore banner ads, sponsored listings, and promotional campaigns tailored to Chinese shoppers.

Can I list my product?

Yes, businesses can register and add their products to our directory. Free registration is available for verified companies.

Which countries are covered?

Our data includes the USA, UK, Denmark, Norway, Netherlands, Spain, Portugal, Poland, and other popular destinations for Chinese tourists.

Get in Touch

For inquiries about reports, advertising, or partnerships, please visit our official website to contact the team.

Visit Official Website
Email: sales@guowaimai.com
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