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Decades of experience. A proprietary process. Hundreds of successful brands. We build names and logos that receive, store, and protect the essence of your brand.
The primary vessel for brand equity is a name that supports an industry leadership position and effectively receives, stores and protects the essence of the brand.
Heckler Branding builds on decades of experience working within a proprietary naming process, design process, and proven strategy to develop unique, credible, effective names & logos crafted for durability and branding performance.
Our process has branded hundreds of successful companies and products, including household names such as Starbucks, Panera, Cinnabon, Tilray, Sage, and K2.
At Heckler Branding, we evaluate every name against six essential criteria to ensure long-term success and brand equity.
The ideal name is an empty vessel, which receives, stores and protects all the meaning you develop, while minimizing previous associations.
Instantly perceived as proper and believable within key presentation contexts.
Easily spoken, written, spelled, read and heard.
Easily reproduced in all communication media; immune to noise factors; possesses presence and impact.
Sufficiently capable of withstanding cultural and business modulations.
Easily used in close proximity to other fixed verbal and visual content.
A selection of brand names developed by Heckler Branding. We provide name development, logo design, naming systems, and brand architectural guideline services.
Coffee
Global household name in coffee retailGlobal Cannabis
Pioneer in medical cannabis and wellnessCinnamon Rolls
Iconic bakery brand with global presenceFitness Equipment
Premium commercial and home fitness solutionsPrimary Medical Care
Innovative direct primary care modelVeterinary Insurance
Leader in medical insurance for pets3-D Drawing Software
Microsoft-owned diagramming and vector graphics appCoin Exchange
Automated coin-counting kiosks nationwideCoffee
Premium coffee brand with international reachMindset Tactics
Performance training and skill developmentFinancial Markets Software
Solutions for capital markets and investor relationsCustom Cabinetry
Luxury, handcrafted cabinetry for high-end homesWe use a proprietary naming and design process refined over decades. It includes strategic discovery, linguistic analysis, trademark screening, visual identity development, and client collaboration to ensure the final name is unique, credible, and durable.
Most projects take 6–12 weeks, depending on complexity, industry, and trademark clearance requirements. We prioritize quality and legal safety over speed.
Yes. Logo design is an integral part of our brand development services. We create visual identities that complement and amplify the strength of the name.
Absolutely. We develop comprehensive naming systems and brand architecture guidelines to ensure consistency and scalability across product lines and corporate structures.
Ready to build a brand with lasting equity? Let’s talk.
Seattle, WA
206-321-5865
tye@hecklerbranding.com
By appointment
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