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Hencil Project Background

Innovate.
Incubate.
Deliver.

We build and implement frameworks for human experience by assembling smart, powerful teams who get traction with real users.

Explore Our Work

About Hencil

Hencil is a design and incubation house with a passion for the movement of ideas.

Design Studio

We BUILD GREAT EXPERIENCES, and great experiences GET TALKED ABOUT. When people get talking, ideas GET TRACTION. Our mission is to have great ideas, and to help those ideas gain traction with real people.

From concept to market, we stick around to help our partners refine, launch, and scale. We don’t just design — we incubate. We don’t just ideate — we deliver.

Traction Through Design

Our Projects

From gaming chairs to lifestyle products, we’ve helped launch iconic brands that resonate with real users.

AK Rocker

AK Rocker

A dynamic racing seat designed for gamers, featuring a perfected rocking curve and ultra-comfortable contouring. Over $50M in sales and credited with starting the gaming furniture industry.

Product, Branding, Packaging, Web, Sales
AK Creature

AK Creature

A fun, fluffy inflatable seating line for young people. The Primate, Yeti, and Mammoth brought comfort and whimsy to bedrooms and living rooms across America.

Product, Branding, Packaging, Sales
AK Office

AK Octane

Bridging PC gaming and office seating, the Octane became Best Buy’s top-selling office chair for two consecutive years, combining style, comfort, and performance.

Product, Branding, Packaging, Sales
AK Racer

AK Racer

Inspired by motorsports, the Racer delivers aggressive styling and ergonomic support for long gaming sessions. Part of the original AK Gaming lineup.

Product, Branding, Retail Compliance
AK Rally

AK Rally

A versatile, rugged-inspired gaming chair with enhanced mobility and comfort. Designed for dynamic play and everyday use.

Product, Branding, Sales
Little Tikes African Chair

Little Tikes African Chair

A creative children’s seating solution that blends playful design with cultural inspiration. Focused on safety, durability, and imaginative play.

Product Design, Creative Strategy
AK Gaming Line

AK Gaming Line

A full ecosystem of gaming furniture built on a shared DNA of comfort, style, and performance. Featured in major films like *Talladega Nights* and *Disturbia*.

Product, Branding, Web, Sales
AK Brand Expansion

AK Brand Expansion

Leveraging the success of gaming chairs, we expanded AK into lifestyle products, creating a brand that resonates across age groups and living spaces.

Branding, Strategy, Sales

Why Partner With Us?

We don’t just design — we build, launch, and scale.

Traction-Focused

We design with real users in mind and stay through launch to ensure your product gains real market momentum.

Full-Service Incubation

From concept to packaging, web to retail compliance, we handle every step so you can focus on your vision.

Proven Results

Our projects have generated over $50M in sales and helped define entire product categories in retail.

50M+
In Sales Generated
8+
Major Retailers
2
#1 Best Sellers
10+
Years of Impact

Frequently Asked Questions

What does Hencil do?

Hencil is a design and incubation house that builds and implements frameworks for human experience. We help great ideas gain real market traction through design, branding, product development, and go-to-market strategy.

Do you only work with gaming products?

While we’ve gained recognition in the gaming furniture space with AK Gaming, we work across categories — from children’s products to office seating and lifestyle items.

How involved are you in the launch process?

We stay through the entire lifecycle — from concept to retail. We help with packaging, web, sales strategy, and retail compliance to ensure your product succeeds in the real world.

Can you help scale an existing product?

Absolutely. We’ve helped scale multiple product lines by refining design, expanding branding, and optimizing for new markets and retail channels.

Let’s Build Something Great Together

Ready to bring your idea to life? We’re here to help it gain traction.

801-633-3763
Draper, UT 84020
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