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Hospitality Tech

The Middleware & Customer Data Platform for Hospitality

One platform that centralizes all guest data, streamlines hotel systems, cleans up data, powers AI, and future-proofs your tech stack.

We’re Creating Something Extraordinary

At Ireckonu, we believe the future of hospitality lies in data. We’re not just building integrations — we’re building intelligent systems that unify guest data across silos, eliminate duplicates, and unlock AI-powered insights.

Our mission is to help hotel chains become truly data-led, enabling smarter marketing, enhanced loyalty programs, and seamless guest experiences.

Ireckonu Team

Our Core Products

Built for the unique challenges of the hospitality industry, our platform combines middleware and CDP capabilities to deliver real-time, accurate, and actionable guest data.

Hotel Middleware

Break down data silos with stable, two-way integrations between PMS, POS, CRM, and other systems. Real-time data flows ensure consistency and reliability.

  • • API Portal & Data Normalization
  • • Reservation Store
  • • Real-time Monitoring & Auto-heal

Hotel CDP

Create a Golden Profile 360 by consolidating guest data from all touchpoints. Unlock behavioral insights, preferences, and event history.

  • • Accurate Guest Information
  • • Behavioral & Event Data
  • • Real-time Profile Updates

Match & Merge+

Eliminate duplicate guest profiles caused by typos, imports, or multiple systems using machine learning for unmatched accuracy.

  • • ML-powered deduplication
  • • Manual & automatic merging
  • • Sync updates across systems

Golden Profile 360

A single, unified view of every guest — combining identity, preferences, stay history, and behavioral data into one accurate profile.

  • • Unified guest identity
  • • Stay & spend history
  • • Preference tracking

Segmentation

Create dynamic segments based on RFM+, behavioral patterns, and events to personalize marketing and loyalty strategies.

  • • RFM+ calculations
  • • Behavioral-based segments
  • • Event-triggered actions

AI & ML Segmentation

Discover hidden guest clusters using applied machine learning. Move beyond assumptions to data-driven audience discovery.

  • • Uncover hidden segments
  • • Predictive modeling
  • • Cluster analysis

AI-Driven Marketing

Leverage AI to predict churn, recommend next-best offers, and analyze media attribution for smarter campaigns.

  • • Churn prediction
  • • Next best offer engine
  • • Media attribution insights

CRM Communication Center

Centralize transactional and marketing messaging with built-in data privacy and subscription management.

  • • Central subscription center
  • • Data Privacy Hub
  • • Omnichannel messaging

Identity Management

Secure guest identities with SSO, social logins, and two-factor authentication — all while maintaining compliance.

  • • Single Sign-On (SSO)
  • • Social logins
  • • 2-Factor Authentication

Reporting & BI

Access performance dashboards, power cubes, and standard reports to monitor integration health and guest engagement.

  • • Real-time dashboards
  • • Power Cubes
  • • Standard reporting

Data Health

Automatically monitor, enhance, and manage the quality of your guest data to ensure accuracy and completeness.

  • • Data Quality Monitoring
  • • Enhancement workflows
  • • Compliance alerts

Real-time Monitoring

Track API uptime, call logs, and system performance with auto-healing capabilities to minimize downtime.

  • • API call logging
  • • Uptime tracking
  • • Auto-heal integrations

Solve Real Hospitality Challenges

From duplicate profiles to fragmented data, we solve the problems holding back your guest experience and revenue growth.

Eliminate Duplicate Guest Profiles

Names like "Rick JONES", "Rick Jones", and "Rik Jones" shouldn’t be separate guests. Our Match & Merge+ uses machine learning to identify and merge duplicates with high accuracy.

Solution: Match & Merge+

Discover Hidden Guest Segments

Find valuable segments like indirect business travelers staying 3+ nights with high spend. Use AI to uncover patterns invisible to manual analysis.

Solution: AI Guest Segmentation

Break Data Silos Between Systems

Ensure your PMS, POS, CRM, and marketing tools share detailed, real-time data. No more lost preferences or incomplete stays.

Solution: Data Consolidation & Normalization

Power AI-Driven Marketing

Predict churn, recommend next-best offers, and optimize media spend with AI insights derived from unified guest data.

Solution: AI-Driven Marketing

Why We’re Different

We go beyond basic middleware with AI-powered features that transform how hotels use data.

AI Guest Segmentation

Move from gut feeling to data-driven decisions with machine learning that uncovers hidden guest clusters.

Real-time Monitoring

Auto-heal integrations, track uptime, and monitor API logs to ensure system reliability 24/7.

Data Quality Monitoring

Automatically measure guest data quality and notify stakeholders when issues arise.

Powering the Future of Hospitality

100+
Hotel Chains Connected
99.9%
Uptime Guarantee
AI-Powered
Machine Learning at Core

Get in Touch

Discover how Ireckonu can unleash the full potential of your guest data.

Contact Information

General Inquiries:

+31 20 370 2760

Media Inquiries:

media@ireckonu.com

Sales:

sales@ireckonu.com

Our Offices

Amsterdam
Olympisch Stadion 43
1076 DE Amsterdam, Netherlands

New York
228 East 45th Street, Suite 9E
New York, NY 10017, United States

Shanghai
1756, 17F 818 West Nanjing Road
Jinan District, Shanghai, China

Singapore
6 Raffles Boulevard, #03-308 Marina Square
Singapore 039594

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