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We Drive Business Intelligence

Market Research for Commercial Trucking, Construction Equipment & Agricultural Machinery

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Who We Serve

Trusted by industry leaders across the commercial vehicle ecosystem for strategic insights and data-driven decision-making.

Vehicle & Component Manufacturers

Gain competitive intelligence, product performance analysis, and market adoption forecasts to guide innovation and investment.

Distribution & Service Channels

Optimize channel strategy, parts mix, and service offerings with real-world aftermarket behavior and demand trends.

Industry Associations

Access authoritative data and research to support advocacy, policy development, and member value initiatives.

Private Equity

Conduct due diligence, assess market positioning, and identify growth opportunities in the heavy-duty sector.

DataMac®

Access and leverage the most comprehensive database of commercial vehicle aftermarket information available.

Our signature DataMac® platform helps you visualize, forecast, and actualize your market positions with unmatched accuracy. From parts usage trends to fleet technology adoption, DataMac® transforms raw data into strategic advantage.

50+ years of proprietary data
Real-time fleet technology tracking
Forecasting & scenario modeling
Customizable dashboards and reports

See How DataMac® Works

Our Market Research Services

From consultative planning to proprietary reports, MacKay & Company delivers everything you need for strategic planning and decision-making.

Technology Monitor

Measure fleets’ knowledge, use, and plans relating to new technology. Track adoption curves across telematics, electrification, automation, and connectivity.

Ongoing quarterly research | Benchmarking | Adoption forecasting

Distribution Studies

Analyze channel performance, market share, and competitive positioning across the heavy-duty aftermarket distribution network.

Channel mapping | Market penetration | Competitive benchmarking

Product Analysis

Evaluate product performance, customer satisfaction, and competitive differentiation in real-world operating environments.

Voice of customer | Product benchmarking | Failure analysis

Acquisition & Due Diligence

Support M&A activity with deep market intelligence, customer validation, and integration planning insights.

Buy-side & sell-side support | Market sizing | Synergy assessment

Fleet Economics & Business Cycles

Understand macroeconomic drivers, freight trends, and fleet investment behavior to anticipate market shifts.

Trucking economics | Freight outlook | Capital spending trends

Custom Research & Consulting

Tailored projects designed to answer your specific strategic questions with precision and depth.

Primary research | Expert interviews | Scenario planning

Latest Insights & News

Oct 29, 2025

Mexico News – OCT 2025

Latest market developments and fleet trends in the Mexican commercial vehicle sector.

May 27, 2025

MacKay Releases U.S. Distribution Report

Comprehensive analysis of aftermarket distribution channels and market share trends.

Mar 31, 2025

DecisivMacKay Industry Insights Podcast – S1E2

Listen to expert discussions on technology adoption and service trends in heavy-duty.

View All News & Insights →

“Solid market research properly interpreted and executed is one of the best investments any company can make.”

— Stuart MacKay, Founder, MacKay & Company

Fifty Years of Excellence

At the AHTS annual meeting in Kansas City, MacKay & Company and Stu MacKay were recognized for their 50-year membership — a testament to our enduring commitment to the heavy-duty industry.

Since 1974, we have been the trusted partner for market intelligence, delivering actionable insights that drive growth, innovation, and resilience across the commercial vehicle ecosystem.

Learn About Our Team

Get in Touch

Ready to transform your strategy with data-driven insights?

Contact Information

Address: 1 E. 22nd St, Suite 300, Lombard, IL 60148

Phone: 800-926-6110

Email: info@mackayco.com

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