Design with Attitude
Make Over Your Home

Newina is one of the best professional indoor slippers and footwear suppliers with over 20 years of experience. We deliver high-quality household products including sleepwear, home textiles, casual shoes, and seasonal Christmas items — all backed by strong production capacity and global compliance standards.

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Our Vision: To Become the Leading Brand of Household Products

Founded over two decades ago, Newina has grown into a trusted name in household essentials. As a leading supplier of indoor slippers, footwear, sleepwear, and home textiles, we combine innovation, reliability, and professionalism to serve clients worldwide.

In 2017 alone, we achieved an annual turnover of over 16 million pairs of footwear, ranking No. 1 in the Shandong region. Our success stems from long-term partnerships with more than 30 factories across Shandong and southern provinces — each staffed between 100 to 3,000 workers and audited for compliance with BSCI, Sedex, Disney, Walmart, and OEKO-TEX standards.

With a dedicated team of over 70 professionals in marketing, design, quality control, and supply chain management, we ensure competitive pricing, timely delivery, and unmatched product quality.

Our Core Values

Innovation, Sincerity & Responsibility, Professionalism, Reliability, and Win-Win Cooperation drive everything we do.

Innovation & Design

Our R&D team creates over 5,000 unique samples annually. Designers from the UK, USA, and China bring global trends to life with over 10 years of experience.

Quality Assurance

From material procurement to final inspection, our full-line automatic control system ensures every product meets international standards.

Sustainable Partnerships

We’ve worked with our factory partners for over 10 years, ensuring ethical practices, compliance, and consistent scalability.

Our Services

Professional in technology, service, management, and image — we support your brand at every stage.

Creative Design

Independent R&D team supports rapid sample production with 5,000+ annual outputs. Custom designs tailored to your market needs.

Production Control

Experts with 20+ years of experience conduct sample inspections, fitting checks, and risk assessments to prevent production issues.

Factory Assessment

We strictly vet suppliers for BSCI, Sedex, Disney FAMA, FCCA, and OEKO-TEX compliance to ensure ethical and safe manufacturing.

Inspection System

Full process control: pre-production meetings, online QC, self-testing, and final inspections using automated systems.

Self-Testing

We partner with accredited labs like Bureau Veritas, TÜV Rheinland, Hansecontrol, and Intertek (ISO17025) for independent testing.

Global Support

Our 70-member team, with core staff having 15+ years in the industry, delivers seamless service to clients worldwide.

Our Products

High-quality, stylish, and functional household essentials designed for comfort and everyday living.

Indoor Shoes

Soft, non-slip soles with breathable fabric uppers. Ideal for home use, hotels, and spas.

Sleepwear

Comfortable pajamas and nightgowns made from premium cotton and eco-friendly blends.

Home Textiles

Luxurious bed linens, towels, and bathrobes crafted for softness, durability, and style.

Casual Shoes

Stylish and comfortable footwear including vulcanized, injection-molded, and cemented sneakers.

Christmas Products

Festive decorations, apparel, and home accessories for seasonal retail and gifting.

Kids Indoor Slippers

Adorable designs with safe, flexible soles. Perfect for children’s comfort at home.

Women's Sleepwear

Elegant nightdresses and two-piece sets with breathable, skin-friendly fabrics.

Bath Towels

High-absorbency, quick-dry towels in various sizes and colors, ideal for hotels and homes.

Frequently Asked Questions

What types of footwear does Newina produce?

We specialize in indoor slippers, casual shoes (vulcanized, injection, cemented), and seasonal footwear. All products are made with comfort, durability, and style in mind.

Are your factories audited for compliance?

Yes, our partner factories are audited and certified by BSCI, Sedex, Disney, Walmart, and OEKO-TEX STANDARD 100 to ensure ethical and safe production.

Can you provide custom design services?

Absolutely. Our global design team in the UK, USA, and China offers full custom design and sample development with over 5,000 new designs annually.

What is your production capacity?

With over 30 partner factories and more than 16 million pairs produced annually, we have strong scalability and on-time delivery performance.

Do you offer testing and quality assurance?

Yes. We conduct in-house self-testing and work with international labs like Bureau Veritas, TÜV Rheinland, and Intertek for third-party verification.

Get in Touch

For inquiries, partnerships, or custom orders, please visit the official website to contact Newina directly.

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