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Branding Through Innovation

We help global brands grow in China through measurable brand love, creative excellence, and technology innovation.

Explore Our Work

About NIQI China

Discover NIQI’s vision and the reasons why we can offer solutions to brands who are searching for new growth and innovation pathways in China.

  • Our Vision: Building brand love. Measurable brand love is NIQI’s single-minded goal.
  • A New Agency Cocktail: China insight, creativity, and technology — blended to deliver unique brand experiences.
  • Multicultural Expertise: Local understanding with global creative standards.
NIQI Creative Studio

Our Services

We cover the full process to deliver brand experiences — from brand strategy based on local insight research to creative idea and execution.

6-Step Digital Experience

Discovery, understanding, creation, ideation, and innovation to intersect customers’ lives through multiple channels.

  • • Market & Consumer Research
  • • Brand Strategy Development
  • • Creative Ideation
  • • Digital Campaign Execution
  • • Performance Measurement
  • • Optimization & Scaling

Core Expertise

Strategy, creativity, and technology — where multicultural meets local, and visionary meets concrete.

  • • Brand Positioning & Identity
  • • Digital & Social Campaigns
  • • E-commerce Strategy
  • • In-store Digital Innovation
  • • WeChat & Mini-Program Development
  • • Data-Driven Marketing

Innovation Labs

Pioneering new tech flows and interactive experiences that connect brands with Chinese consumers.

  • • WeChat + Proximity Tech (RFID/WiFi)
  • • AR/VR Brand Experiences
  • • Hackathon & Co-Creation Events
  • • WePitch: WeChat-Enabled Pitching
  • • Experiential Media in Malls
  • • Tech Partnerships (e.g., NTT DATA)

Selected Work

Ideas and innovation to support brands improve their customers' love each step of the journey.

KangShiFu Digital Campaign

KangShiFu Digital Campaign

A digital-first campaign to reposition a leading instant noodle brand for younger Chinese consumers.

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L'Oreal Digital Counter

L'Oreal Digital Counter

In-store digital experience integrating AR try-ons and WeChat loyalty integration.

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YUesai White Peony Campaign

YUesai White Peony Campaign

A culturally rooted beauty campaign celebrating traditional Chinese aesthetics.

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La Roche-Posay Happy New You

La Roche-Posay | Happy New You

Emotional digital campaign promoting skin health and self-love among young women.

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Ventiga Brand Strategy

Ventiga Brand Strategy & Creativity

Full rebranding and market entry strategy for a premium skincare brand in China.

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Pollution Campaign

La Roche-Posay | Pollution Campaign

Science-led digital campaign addressing urban pollution concerns with skincare solutions.

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Vichy Homme Launch

Vichy Homme China Launch

Integrated launch campaign combining e-commerce, KOLs, and in-store activation.

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Glaceau Vitamin Water

Glaceau Vitamin Water WeChat Dance Event

Interactive WeChat mini-game promoting music and energy through dance challenges.

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HiKid Educational Platform

HiKid Educational Platform

Digital ecosystem for early childhood learning with gamified WeChat integration.

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One Piece BBS Engagement

One Piece BBS Engagement

Fan community activation and digital content campaign for a major anime brand.

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WEPITCH

WEPITCH

The first WeChat-enabled pitch system, revolutionizing client-agency collaboration.

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48 Hours Among the Hackers

48 Hours Among the Hackers

Hackathon experience created for Glaceau Vitamin Water to fuel innovation and brand love.

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Latest News

NIQI New Offices

NIQI’s new offices are located in the renovated residential area of Tianzifang, in the French Concession, Shanghai.

Interactive Media Partnership

NIQI partners with interactive media suppliers to provide clients with experiential media placements in Shanghai malls.

Tech Partnership with NTT

NIQI and NTT DATA meet at the intersection of creativity and technology to drive in-store digital innovation in China.

Glaceau 2014 Seeding Plan

NIQI has been appointed by Coca-Cola to develop strategy and creativity for the Glaceau seeding plan in China.

We Are Hiring

We are expanding our team in Shanghai. Join us to work on exciting global brands and innovative projects.

New In-Store Technology

NIQI patents a new tech flow to connect Weixin with in-store proximity systems using RFID or WiFi triangulation.

Get in Touch

Interested in working with NIQI China? Discover how we can help your brand grow in China.

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