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YR Platform Background

Product Customization Platform for World’s Leading Brands

The only omni-channel platform and partner in the industry, enabling customization and on-demand production across e-commerce, in-store, and brand activations.

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Trusted by the world’s leading brands across e‑commerce, retail and events

5M+
Products in cart / year
100+
Retail stores globally
1,500+
Live events delivered

The Future of Visual Commerce and Product Customization

Since 2013, YR has led the way in product customization and on-demand fulfillment solutions. In 2024, YR merged with ConfigureID, the team behind a world-renowned 3D product configurator, uniquely positioning us as the only omnichannel partner in the business.

Our platform empowers customers to personalize products through advanced tools like visual product configurators, real-time 3D visualization, and cutting-edge customization software. Whether online or in physical retail spaces, our technology is designed to engage and inspire.

With headquarters in London and offices in New York, Tokyo, Seoul, and Hong Kong, we are strategically positioned to serve clients globally, delivering tailored solutions that meet the unique needs of each market.

See Case Studies
YR Platform Technology

Empowering Visual Commerce With Cutting-Edge Customization Software

The YR Platform is a software ecosystem that manages and streamlines every aspect of the product customization journey, from inception to customer delivery—across e-commerce, retail, and experiential channels.

Omni-channel Solution Architecture

In today's retail environment, an omni-channel strategy is essential for a seamless shopping experience. The YR Platform integrates online and in-store customization offerings to ensure consistent brand experiences.

  • • High-quality visual commerce solutions
  • • Advanced product configurators
  • • Smart order routing to stores, DCs, or 3PLs
  • • Integration with OMS/ERP systems

Decades of Expertise with Global Reach

With over 15 years of experience, we've partnered with many leading brands across industries. Our dedicated teams in the UK, US, Japan, Korea, and Hong Kong act like a virtual arm to your business.

  • • Global support across all markets
  • • End-to-end customization solutions
  • • On-demand production & fulfillment
  • • Real-time 3D visualization
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Customization Across Industries

YR x Jimmy Choo

YR x Jimmy Choo

Made-to-Order service online combining craftsmanship with modern e-commerce technology.

YR x Fender

YR x Fender

Fender MOD SHOP powered by YR offers innovative online customization for musicians.

YR x Franklin Sports

YR x Franklin Sports

Enhanced legacy products with advanced visual configurators for personalized sports gear.

YR x Harloff

YR x Harloff

Custom-built acute care carts for medical facilities via web-based configurator.

YR x Hope Industrial

YR x Hope Industrial

Configurator tool revolutionized customer experience for monitor and touchscreen products.

3D Configurator

3D Visual Configurators

Real-time 3D visualization and interactive product displays to boost engagement.

Custom Shoes

Custom Shoes

Personalized footwear experiences powered by YR’s platform for luxury brands.

Custom Bags

Custom Bags

End-to-end customization from design to delivery for premium handbags and accessories.

Live Event Customization Experiences

Ralph Lauren x YR: US Open 2025

Since 2017, YR has powered the world’s largest live print and embroidery setup at the US Open, delivering personalized apparel in real time.

Embroidery Live Printing Apparel

YR x Pepsi x FUSE

Delivered a personalized merchandise experience at high-profile brand activations with fast-turnaround customization.

T-shirts Events Branding

YR x New Balance x Exposure

Fast-turnaround garment customization for New Balance’s Women’s Marathon Workshop.

Sweatshirts Workshops Activewear

YR x Spotify x We Are Family

Hosted a private event for podcasters in London with on-site personalized patching and embroidery.

Patching Private Events Audio

Clients & Partners

ASOS Franklin Sports Fender Jimmy Choo Ralph Lauren Pepsi

Get in Touch

Reach out for a demo or proposal for your customization project.

USA

224 W 35th St Ste 500
#572, New York, NY 10001

+1 646 862 2847

[email protected]

UK

1st Floor, Healthaid House,
Marlborough Hill, Harrow, HA1 1UD

+44 20 7043 2632

[email protected]

Japan

5-4-26, Building 10F,
Minami-Aoyama, Minato-ku, Tokyo

+81 3 5787 6372

[email protected]

Korea

Inwoohun Design Building,
401 24, 4-Gil, Worldcupbuk-Ro, Mapo-Gu, Seoul 03992

+82 2 6956 0625

[email protected]

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