Our Story
A legacy of American manufacturing, resilience, and innovation.
"Walking through a toy factory is magical, especially with decades of history."
Wells Manufacturing started as a booming toy factory, making quality toys and spreading joy nationwide. In 2004, China moved to undercut U.S. production, leaving manufacturing companies struggling to compete with cheap materials and labor. The results were devastating. Manufacturing plants, once filled with hard work and laughter, were abandoned. Communities like New Vienna, Ohio, were left with unemployed workers.
Wells Manufacturing stayed alive, but not without wounds. Under new ownership, the lights stayed on. They spent resources and long nights salvaging Well's potential. The machines remained solid and capable. One of the last original workers stayed on in hopes of a revival.
It took over a decade of innovation and grit, but Wells fought against China's attempt to dominate manufacturing. Today, Wells is successfully manufacturing and breathing life back into USA-made products. The worker who stayed on board is now the director of operations, overseeing multiple product divisions.
