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Founded in 2001, we’ve evolved from a trading company into a full-cycle sports fashion group, integrating design, manufacturing, e-commerce, branding, and investment.
Founded in 2001 as a trading company, Welon has transformed into a dynamic sports fashion group. We now cover the entire value chain — from product design and development to manufacturing, trading, e-commerce, branding, and strategic investment.
In today’s rapidly changing global economy, Welon actively seeks opportunities within challenges. We work closely with international partners to foster mutual growth, embracing adaptability and innovation as core principles.
Welon operates across seven integrated business sectors, delivering end-to-end solutions in the sports fashion industry.
High-quality, scalable production with a focus on innovation and sustainability.
Creative, performance-driven designs tailored for modern athletes and consumers.
Digital-first retail strategies and omnichannel distribution across global markets.
Strategic investments in emerging brands, technologies, and market opportunities.
Revolving around core products, Welon has developed full product lines for four major sports, delivering performance, style, and innovation.
Lightweight, breathable fabrics with moisture-wicking technology for peak performance.
Durable, flexible apparel designed for gym and functional fitness training.
All-weather gear built for hiking, climbing, and extreme conditions.
Custom uniforms and kits for football, basketball, volleyball, and more.
Soft, flexible apparel for yoga, pilates, and mindful movement.
Performance shoes engineered for comfort, support, and durability.
Chlorine-resistant swimwear for training and competition.
Hats, bags, socks, and performance gear to complete your look.
We manage private labels and distribute imported brands across China, offering diverse choices for modern consumers.
Our flagship private label focused on innovation and athletic excellence.
High-intensity training brand for functional fitness and cross-training.
Premium yoga and lifestyle brand emphasizing mindfulness and design.
Stay updated with Welon’s latest developments, product launches, and industry insights.
Introducing our latest all-weather adventure collection, designed for extreme conditions and sustainable performance.
November 12, 2024
Welon expands into Western Europe through a new distribution alliance, enhancing global reach.
October 3, 2024For business inquiries, partnerships, or career opportunities, visit our official website to connect with the Welon team.
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